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We all recognize that cloud computing services are in high demand today and represent a lucrative sector. This is why the number of providers wanting to enter the market, those that are new, or those looking to reach broader audiences is steadily increasing. However, many of the names in the industry are struggling to survive in the face of competition.
Perhaps the biggest reason for this is that the customer base is almost monopolized by giant companies in the sector. In this scenario, it is not an easy task to engage in a customer war with a few companies that hold most of the market in IT services, starting with cloud computing.
What we have learned from our 16 years of experience in the industry is this: the easiest way for a potential customer to choose us over well-established industry giants is the trust derived from our past work and the satisfaction of our clients. Therefore, we want to bring together and recognize products and services that we can sell together and suggest them to our clients who work with us.
As PlusClouds, we believe that everyone providing various products and services in the industry can find a place for themselves through the right collaborations. We want our clients to meet their needs in different areas of their IT processes through our partners. For this reason, we feature our partners' products and services in the PlusClouds Marketplace, which has over 40,000 users.
The Marketplace is found in our panel used to check and purchase PlusClouds services. Users can view the services they may need, gain detailed information about them, and make purchases through the Marketplace. Our partners can enter text describing their company and services via our panel for their services/products to be listed here.
We have many different marketing strategies for our partners whom we consider potential joint customers. We brainstorm with our partners, create content, and discuss how we can mutually benefit from each other's experiences and audiences. After these discussions, we teach how to create content that will be published in various mediums. Some examples of these are listed below.
We create joint advertising campaigns suitable for platforms such as Google Ads, Meta, and LinkedIn. We determine our common audience with our partners, decide how to reach this audience most easily, and select one or more platforms to place advertisements accordingly.
As PlusClouds, we carry out high-return mailings with our extensive mailing list developed over many years. We share various topics such as product promotion, new partner introduction, and event announcements. By setting advantages like coupon codes, we make product/service promotional emails from our partners more attractive.
We also actively utilize social media platforms in the field of digital marketing. Although the cloud computing sector may lag behind other sectors, especially when our partners have jobs that can reach audiences, we create and share common content by directing our efforts here.
We publish blog articles about our partners to gain visibility in search engines and drive traffic to websites. We guide our readers with embedded links for specific products or launches.
If you want to promote your products and services to new audiences and gain the trust of potential customers, you can join PlusClouds Partners.
If you are a journalist, who has desire to dig deep in topics related to businesses and sectors, we want to work with you!
With the AutoQuill tool that PlusClouds has started to offer to its affiliate partners, content creators will be able to sell with a single click. Let us show you how you can get your share of this revolution.