When starting a new business, most entrepreneurs focus on developing a product or service. However, the real challenge is reaching the people who will buy this product or service. In 2025, finding customers is possible not just by opening a store and waiting, but by having a digital presence, knowing your target audience, and using strategic tools. In this article, we will detail the current ways to find customers and leads (potential customers) for entrepreneurs starting a business from scratch.
1. Define Your Target Audience in All Details
Finding customers means appearing to the right people at the right time, not randomly reaching out to strangers. Use the following questions to analyze your target audience:
• What age range of people will buy your product?
• What is their income level? Are you offering a luxury or an economical solution?
• Where do they live? Will you operate locally, nationally, or internationally?
• What platforms do they spend the most time on?
• What are their biggest problems, and how are you solving them?
Tip: In 2025, use AI-supported analysis tools (e.g., HubSpot Insights, Google Analytics 4) to benefit from data when segmenting.
2. Strengthen Your Digital Presence: Website + Social Media
The most important step in a new business is to establish your digital identity. The main components are:
a) Professional Website
Make sure to include information about you, your services, references, and contact pages.
Create SEO-friendly content; use a blog section to gain organic traffic from keywords.
Pay attention to mobile compatibility and fast loading times.
b) Social Media Strategy
Aesthetic and eye-catching visuals on Instagram,
Professional content on LinkedIn,
Share engaging and short videos with TikTok and Reels.
2025 trend: Position your brand as a personality. Creating content with the founder's face significantly boosts trust.
3. Leverage LeadOcean for Lead Generation
One of the most critical steps for your business growth is to collect potential customer (lead) data. However, in 2025, data security and targeting based on interests have become much more important. This is where LeadOcean comes into play.
What is LeadOcean?
LeadOcean analyzes your website to understand what your business does and who it appeals to. It uses this information to provide a potential customer list filled with companies that match your targeted profile. It is particularly a powerful tool for B2B mailing strategies.
Key features offered by LeadOcean:
• Website Analysis: Analyzes your site and business description to uncover your business model and define your target customer profile.
• AI-Powered Matching: Provides potential customer suggestions tailored to your business, allowing you to reach the right audience without wasting time.
• Advanced Filtering: Narrow down the potential pool for more accurate targeting based on criteria like industry, company size, geographic location, and income level.
• Cold Email Sending: You can start personalized email campaigns directly through the platform.
• Real-Time Updates: New potential customers that meet your specified criteria are automatically added to your list.
• CRM Integration and Data Export: Acquired data can be downloaded as CSV or integrated into your existing CRM infrastructure.
• Presentation File Creation: Automated presentations can be prepared for potential customers.
• Lead Scoring: Customer prospects are automatically scored based on match quality.
With LeadOcean, you can quickly access high-quality and targeted lead lists for your mailing campaigns within seconds. For more information: LeadOcean
Why is it Important?
As a newly established business, collecting customer data on your own takes time. However, with LeadOcean, you can quickly and legally access your target audience’s data, shortening your sales process and building your customer list in minutes.
4. Gather Interest by Offering Free Value
The most effective way to attract the interest of potential customers is to offer them free value during the first contact. This is how you start to get recognized through the “Lead Magnet” method.
• E-book (for example: “Beautify Your Home with Your Own Decoration in 5 Steps”)
• Free consulting session
• 20% discount on the first service
• Free sample or demo usage
Remember: The priority in the first interaction is to build a relationship, not to make a sale.
5. Build Trust with Social Proof
If you are a new brand, people may not know you yet. However, what others say about you is often more powerful than a sale.
• Customer reviews (Google, Instagram, Trustpilot)
• Before-and-after visuals
• Video testimonials
• “Success Story” blog content
Tactic: Offer free or discounted services to your first customers in exchange for an authentic review, and share these reviews across all platforms.
6. Expand Your Network: Networking and Communities
One-on-one relationships are still invaluable. Particularly if you work in B2B, gaining customers through acquaintances is much easier.
Where can networking take place?
• LinkedIn messaging
• Voice chat groups like X Spaces / Clubhouse
• Event platforms like Meetup, Eventbrite
• University alumni associations, business NGOs
Recommendation: Share at least 3 posts a week on LinkedIn to showcase your expertise. Regular sharing makes you a sought-after individual.
7. Reach Target Audiences with Ads
Social media ads are still effective, but utilizing the budget wisely is essential. 2025 advertising strategies include:
• Conduct A/B tests with a small budget to find the best converting campaign.
• Retarget those who visit your site but do not purchase.
• The combination of Instagram Reels + TikTok is particularly effective in product promotions.
Tool Recommendation: You can create creative campaigns with the combination of Meta Ads Manager + TikTok Creative Center.
8. Achieve Organic Growth with Micro-Influencer Collaborations
Micro-influencers with 10K–100K followers have a more intimate and highly engaging audience compared to larger accounts.
• Content creation in exchange for product trials
• Joint live broadcasts or giveaways
• Exclusive discount codes for followers after promotions
Tip: You can also use influencer content as ads, saving on content costs.
9. Deepen Relationships with Email Marketing
After collecting leads, don’t forget them! The most reliable channel you can maintain contact through is still email.
Successful email examples:
• "Welcome" series (3 emails: introduction, benefits, suggestions)
• “Recommendations we’ve chosen for you” product suggestions
• Newsletters filled with customer stories
• Loyalty campaigns and special day celebrations
Tools: You can send automated yet personalized content using tools like Mailchimp, Brevo (Sendinblue), ConvertKit.
10. Save Time with Artificial Intelligence and Automation
In 2025, it’s possible to reach more customers by automating your operations:
• Blog and social media planning with AI-powered content creators (ChatGPT, Jasper)
• 24/7 customer support with chatbot integrations
• Integrating CRM + email + sales tracking (e.g., Zoho CRM + LeadOcean integration)
Time = Money: Use smart tools to gain more customers with less effort.
Conclusion: Finding Customers is a Strategic Process
In 2025, finding customers is about using the right tools and strategies effectively, not just sales ability. Even if you have just started your business, applying modern customer finding tools like LeadOcean and the methods above consistently can help you achieve your first sale much sooner than you anticipated.
