Expand Your Brand With Credible Distributors!
The new age of trade is global. Market your products and services to new markets and create new sales opportunities today!
Starting an export journey may sound complicated, but in reality, it follows a series of clear steps. Whether you’re a small workshop or a growing manufacturer, the path to exporting can be broken down into manageable phases.
We make the exporting process so much easier by supporting you at every critical step. With 7 locations all over the world, here is the roadmap we created with our experience!
Before You Start Your Journey: Choose the Right Product
Not every product has export potential. The key is to identify which of your products can attract demand in international markets. Often, niche products or those with a unique cultural value perform very well abroad.
Example: A handmade jewelry brand may find strong demand in North America, where consumers value artisanal and unique items. Similarly, eco-friendly cleaning products could appeal to European markets that prioritize sustainability.
Tip: Look at global trends. For instance, the rising interest in high-protein snacks or sustainable fashion could guide your product selection.
Step One: Market Research
Not all products succeed in every country. Selecting the right market is crucial. Market research helps you understand demand, competition, and customer preferences. For example;
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A premium chocolate brand might find strong demand in Germany, where consumers appreciate organic and fair-trade products.
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The same brand could struggle in markets where price sensitivity is high and consumers prefer cheaper alternatives.
So you need to;
• Identify your target customers in the target market (B2B or B2C).
• Analyze the existing competitors selling similar products in the target market.
• Check product demand, pricing, and cultural preferences.
Tools to Use:
• Online search trends (Google Trends, industry reports)
• Trade statistics from government export agencies
• Social media insights (hashtags, engagement in different countries)
For fast and easy results; you can use our AI-supported lead generation tool LeadOcean to analyse your business and come up with an ideal customer profile in the target market.
Step Two: Product Preparation
• Don’t try to sell your entire catalog at first. Decide on one or a few products that will likely perform well.
• Localize the product information (labels, manuals, website) according to the target audience.
• Adjust packaging to be appealing and suitable for shipping long-distance.
Step Three: Sales Channels
Reaching international customers is easier today than ever before. Businesses can start small through online channels before investing in larger operations.
• Choose how to sell:
- Direct from your own e-commerce website (international shipping enabled).
- Online marketplaces (Local favorites or global giants like Amazon).
- Local distributors or retail partners.
• Decide on the currency.
Our partner ecosystem will match you with reliable local distributors to both market and sell your products/services!
Step Four: Logistics & Shipping
The next step is deciding how to physically deliver your products. This depends on the type of product, cost, and delivery expectations of customers.
• Select a shipping model:
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1.Ship orders individually (dropshipping style).
- Air freight (fast but more expensive)
- Sea freight (cheaper for large shipments, but slower)
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2.Use a fulfillment partner in the target location (faster deliveries, less customs hassle for customers).
• Choose a reliable carrier (UPS, FedEx, etc).
• Plan for product returns and customer support.
Our partner ecosystem will guide you through making the best logistics decisions while providing a window into the target market habits.
Step Five: Payments & Transactions
• Enable payment methods target customers prefer (credit cards, paypal, bank transfers).
• Decide if you want to accept payments in multiple currencies.
Our panel will match you with partners that can issue an invoice for you in seconds.
Step Six: Customer Experience
• Set up target language customer support (chat, email, or phone).
• Offer clear delivery times and return policies.
• Build trust with reviews, testimonials, and local influencers if possible.
Step Seven: Marketing & Branding
• Create a target language version of your website or landing page.
• Use local social media platforms (Instagram, TikTok, YouTube).
• Partner with local influencers or affiliates.
• Run targeted ads (Meta Ads, Google Ads) tailored to target consumers.
You can choose to integrate AI translation for target languages into your website.
Step Eight: Scaling & Optimization
• Track early sales and customer feedback.
• Optimize your product offering and pricing strategy.
• If sales grow, consider opening a warehouse or working with a local distributor in the target location.
Start Now
Exporting is more than just shipping products abroad; it’s a pathway to global growth. Companies gain new markets, stronger brands, and greater resilience. With proper planning, compliance, and marketing, businesses of any size can succeed internationally. Digitalization and e-commerce make export accessible to everyone: from small workshops to large manufacturers.
Contact us to streamline your exporting experience now!
