Advantages of using cloud technology on e-commerce sites

Advantages of using cloud technology on e-commerce sites

Cloud computing has laid its foundations universally since the 1950s, yet it has shown its presence in Turkey for about twenty years. However, despite data indicating its business efficiency, cost-benefit, and competitive advantages, a large portion of the business world continues to operate without cloud technologies. According to research conducted by international companies, 69% of businesses use cloud technology to varying degrees for some reason, and 18% say they plan to implement cloud computing solutions at some point. Furthermore, other studies report that companies investing in big data, cloud, mobility, and security achieve revenue growth rates of up to 53% faster than their competitors. As these data show, increasingly tech-savvy business and sector leaders acknowledge many advantages of the cloud computing trend. In light of all this data, leaders familiar with cloud computing technology use it to run their organizations more efficiently, provide better service to their customers, and significantly increase overall profit margins. E-commerce  sites must catch up with the era promptly and acknowledge that utilizing cloud technology for seamless access to their target audience is now an essential requirement.

What are the advantages of using cloud technology in e-commerce sites?

Cost: E-commerce focused companies transitioning to cloud technology benefit from easy access to project data, saving time during project initiation, while the redundant infrastructure allows sites to remain continuously operational, thereby eliminating customer loss due to infrastructure-related issues. Cloud computing systems offer savings on both the budget allocated for physical servers to host and protect data and providing the possibility of saving energy by strengthening the hardware of existing servers. With customizable cloud solutions, you can easily save costs by paying only for the features you need.

Security: The greatest concern companies face when moving their infrastructure from traditional data storage solutions to cloud technology is security. We know that this traditional setup brings up the question "Is it possible to securely store and protect files, programs, and other data?" However, the first misconception regarding cloud computing solutions that needs to be changed is that being able to remotely access your data does not mean that it is accessible to everyone. Because one of the full-time jobs of the adopted cloud service is also to carefully monitor the security of the data. A good cloud solutions service that you should have with the personal data protection law must ensure this security for you. Looking at the data on this subject, it is real that many businesses do not like to think about the possibility of internal data theft, but the truth is that a surprisingly high percentage of data theft is carried out internally and by employees. In such a case, keeping sensitive information outside the site is actually much safer.

Performance: Compared to other traditional applications, cloud system applications require less resource usage. This leads to higher performance through faster access and quicker actions that follow.

Disaster recovery: The most important factors that ensure a business's success are dominance and control. With robust and backup-enabled infrastructure systems, you can be prepared for scenarios outside your control. In today's e-commerce conditions, even a short downtime on your website can have significantly negative effects. It will be quite beneficial to remember that downtime in your services will have repercussions not only as a cost but also in terms of brand reputation damage. With PlusClouds' disaster recovery and business continuity service, you can anticipate all scenarios that would jeopardize your e-commerce site and take precautions against these scenarios. Besides the few examples we've given regarding the advantages of using cloud technology in e-commerce sites, there are many more personalized advantages available according to your needs. You can benefit from PlusClouds' special opportunities and advantages by contacting us.

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Sena Sonat

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